So, What are They Say in' Out There?
You have invested a lot of time creating and implementing a communication plan for your school district. It's no secret that earning the trust of your constituents is fundamental to making a positive difference in your schools and a comprehensive communication plan is a key component. Let's face it, soon you will need to ask the community (once again) to support your district through an operating or capital referendum - or maybe both. Unless those in your community hold a positive view of how well your schools address the needs of their children, you could be facing an uphill battle. No one wants to invest in an unsuccessful or unproductive organization. You've created numerous press releases and many of them have been published in the local news. However, research tells us that word of mouth is still what people believe and value the most. So, what is the public hearing from your employees and who do they believe the most? Jamie Vollmer is a well-known advocate for ou